When people see the FFF certification, they'll know that your business is dedicated to limiting harmful chemical exposure. With an ever increasingly health conscious population, your customers will appreciate the fact that you've taken the time to ensure safe, healthier products.
Our goal here at FFF is to create a society that is devoid of dangerous ingredients in products you use everyday. FFF certified businesses share that same goal. Companies all across the globe are taking various altruistic initiatives: limiting pollution, donating to charity, and investing in scientific research. Why should't limiting chemical exposure also be one of those initiatives?
Even if someone is not familiar with the FFF logo, it's very possible that they'd like to know what it is. Telling your customers about your commitment to this cause is a sure way to gain their trust.
Not only will your customers thank you for becoming FFF certified, but your employees will too. If your business requires that your employees are in a certain space for many hours (e.g. an office, restaurant, gym), then their exposure to endocrine disrupting chemicals increases significantly. You're probably already giving your employees several benefits as part of their compensation; why shouldn't a healthier work space be one of those benefits too?